Flora July Updates

Hello Flora friends! July flew by, and Flora has been in full bloom! From competition submissions to keynotes and product progress, we’ve packed a lot into this month.

🌟 MNCup Madness

The MNCup semifinalist round was a major focus this month. It took up a ton of our time (hello 1am bedtimes), but we’re proud of what we put forward, no matter the outcome.

Competitions have been amazing for exposure and feedback, but wow... they take more time than you'd think! This will be our last one for a while as we shift gears back to product development.

That said, MNCup gave us the push we needed to wrap up a few things we’d been putting off — like our first demo video! Since then, Payton has already made an even better version that we’re pitching to a healthcare team this Monday!

For our 60-second MNCup submission video, we were seriously scrambling until Justina’s 10-year-old cousin saved the day and stepped in to act. With zero ad budget or video skills, we somehow pulled it off. And honestly, we’re thrilled with the result!

Want to watch? View that video here!

And last but not least…the balance sheet balances! We’ve had projections for a while but hadn’t built out our cash flow statement or balance sheet until now. It wasn’t required, but with most judges being finance pros, we knew it was worth doing. Now we have a clear picture of how much funding we’ll need to bring Flora to life (spoiler: it’s a lot and might need to come sooner than expected). More updates to come next month!

If you want to come watch us pitch this next Tuesday, you can sign up here. Wish us luck!

BestPrep Keynote

One of the highlights of the month was speaking at the BestPrep Camp at St. Thomas! We got to share the stage as keynote speakers, talking to high schoolers about the 12 biggest mistakes we’ve made so far in building Flora.

We don’t feel qualified to teach how to build a business… but we are experts in what not to do. It was fun, real, and super well-received!

Here’s a recap of our 12 points:

Feel free to email us for the backstories behind any of them 🙂 Thankfully, it got great feedback that we’ll probably have to put in our Flora scrapbook

Goal Setting Updates🎉

And one final update on our goals to keep us accountable. As a reminder, these are all things we were hoping to have done by EOY.

• Reach 500 followers on Instagram » currently at 187

• Launch Parent Facebook Groups & Reach 100 Members » Facebook group launched this month, currently has 6 members with no promotion

• Find Development Team & Build Relationship » Development team found, we are creating wire frames for them now to get a better estimate on cost and timing

• Pay for Website Upgrade » in the works with potential dev team, also just bought the domain floragirls.com

• Product Sales = $2,000 » shopify site loading, we’re currently building out more curriculum to create more tangible products

• Flora SEO Rebrand » coming soon with Floragirls.com

• Partner 10 Schools to Pilot » only 1/10 right now, haven’t put in enough effort on this yet. Let us know if you have any school contacts you think would benefit from a puberty education upgrade

That’s all we’ve got! August is looking exciting and we’re excited to update you all in a month!

xx,

Justina & Payton